10.0 Marketing Strategy & Ecosystem Growth
10.0 Marketing Strategy & Ecosystem Growth
Raven Rush isn’t just a game — it’s a movement. Our marketing is built around the principles of community-first adoption, player rewards, and viral visibility. We aim to onboard both Web3 gamers and traditional racing fans through targeted strategies, creator incentives, and tournament-driven hype.
10.1 Pre-Launch Strategy
Before our full launch, we execute an awareness campaign that sets the stage for growth, including targeted acquisition, community formation, and token momentum.
Key Phases:
Galxe Campaigns: Early awareness and task-based onboarding via Galxe quests (Twitter, Discord, wallet connect, badge minting)
Waitlist & Badge Minting: Early adopters can mint an exclusive “Early Bird” badge that offers priority access to beta and events
Community Contests: Leaderboard-based giveaways, car skin design contests, referral races
Public Token Sale: Community-first presale with guaranteed access for badge holders
TGE + Airdrop Distribution: Token goes live, and early supporters are rewarded before the Beta
Our pre-launch is not just hype — it’s community ignition.
10.2 Socials & Campaigns
Raven Rush will maintain a multi-platform presence and coordinate large-scale viral pushes through partners, meme culture, and community involvement.
Channels:
Twitter (X): Primary announcement and engagement channel
Discord: Core community hub with mod support, dev logs, beta channels, and race clubs
Telegram: Broadcast and high-frequency news
TikTok & Reels: Short-format gameplay and highlight videos to attract Gen Z
YouTube: Dev diaries, influencer collabs, tournament streams
Campaign Types:
Race to Win events
Skin leaks & NFT teaser drops
Streak challenges and public bet races
“Clip of the Week” from top racers
10.3 Referral & XP Onboarding
To incentivize organic growth, Raven Rush introduces a Referral XP System integrated with our player progression loop.
Features:
Invite friends and earn XP, car upgrades, or $RAVEN rewards
Top referrers receive exclusive NFT skins or tournament invites
Tiered affiliate dashboard for influencers and gaming guilds
Onboarding bonuses for referred players (e.g., free-to-play cars or starter fuel)
Referral becomes gameplay — not just a link.
10.4 Esports & Streamers
Raven Rush is built for competitive, watchable gameplay, which makes it perfect for the esports and content creation world.
Strategy:
Streamer Partnerships: Early access for racing creators and crypto streamers
Twitch & Kick Integrations: Branded overlays, live betting, chat leaderboards
Esports Cups: Monthly and seasonal tournaments with sponsorships, hosted by Raven Rush or partners
Guild Involvement: Race clans or Web3 guilds will be invited to stake, train racers, and compete in leagues
10.5 Creator Support
We provide tools and funding to support creators who contribute to Raven Rush’s expansion.
Creator Support Program:
Grants & Stipends: For YouTubers, artists, UI/UX contributors, car designers, etc.
Custom Creator Skins: Creators can offer fan-made car skins or racing banners
Rev-Share Model: For skin sales, tournament entry fees, or ad integrations
In-Game Creator Dashboard: Track referrals, XP, fan leaderboard, and airdrops
From viral challenges to esports leagues — Raven Rush becomes a world, not just a game.
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